The concept of slow fashion or sustainable fashion emerged in 2007 as a response to the damage that fast fashion was causing both to the environment and to the labor rights of people working in the textile industry in underdeveloped countries. A worrying situation that has to be transformed through a change in the mentality of buyers. The fashion industry is the second most polluting industry on the planet and the move towards a more sustainable lifestyle and lifestyle choices in all areas takes time and requires customers to choose to shop in sustainable stores.
Buying sustainable coats and jackets means betting on a natural lifestyle, slowing down the pace of consumption and choosing more timeless designs, prioritizing quality over quantity and not considering products as disposable but as reusable and recyclable objects. A way of producing and buying that also maintains an ethical stance by extending this demand for sustainability both in the production of raw materials and in the location of companies, how work is compensated, the environmental effects of logistics, packaging, design, assembly and management of stores, management of online orders, and so on.
The end result of this new philosophy of life is to create sustainable garments, made to last, with attractive, practical and elegant designs, with a different touch for every occasion. The materials chosen are always top quality, especially organic and natural cotton, corduroy and wool, as well as fabrics made from recycled products. A natural and ecological trend that fits more with the style of modern women, supportive and involved in the creation of a better world.